Translating Vision Into Cohesion.
Marah Frank is the founder of Wild Botanical, a floral design studio rooted in immersive storytelling, texture, and emotional atmosphere.
When preparing for a branding shoot that needed to hold multiple creative worlds at once, she brought me in to style both her and the shoot models.
Before working together, Marah felt excited by her ideas, but overwhelmed by execution.
“I had a lot of different vibes I was trying to weave together. Having a wardrobe director to make it cohesive was pivotal.”
Seeing the brand come to life.
My favorite part about this brand shoot was translating Marah’s abstract ideas into real outfits. By working from textures, color, place, and emotion, I turned Marah’s raw concepts into a clear wardrobe plan that made the overall feeling of the brand sharper and more legible.
“Having Hannah on set changed everything!” When something didn’t feel quite right or needed adjusting, Marah didn’t have to second-guess. I sourced vintage pieces, Etsy finds, and collaborated with Suma Jewelry Co. on handmade accessories for each model. “She was a creative partner and decision-maker I trusted completely.” With me on site, Marah was free to stay focused on the bigger picture of the shoot.
Once styled, the vision clicked in front of the camera. “It felt like everything I had been trying to create in my brain was pulled into real life,” Marah shared. The final images became a harmonious collision of worlds, full of movement, play, and intention. The experience reshaped how Marah thinks about brand style moving forward. “Brand style is more than logos and colors! It’s every detail that shows up in a shoot.” For her, investing in photoshoot styling was absolutely worth it, and something she’d do again without hesitation.
